In partnership with Toy World, Wilton Bradley has produced a dedicated supplement detailing all its outdoor, ride-on, role-play and arts & crafts lines. 

Wilton Bradley’s 36-page 2021 supplement is now available to read online. The publication, created in partnership with Toy World, tells readers all they need to know about the company’s comprehensive product portfolio, and what it has to offer.

The company’s cover star, Xootz, is a key range, and enters 2021 off the back of a strong 12 month period that saw the ride-on brand expand its presence to 20 countries across the globe. The Xootz Electric line welcomes the Comet go-kart this year, while the rest of the range continues to benefit from ongoing innovative development.

Readers are also given a deeper look at licensed product such as Wilton Bradley’s VW range and the Bake Me a Story cooking range, developed in partnership with Bake Off winner, chef and TV personality Nadiya Hussain, as well as popular generic ranges including Learn & Play, Mi-Mic and the Made It! arts & crafts line. Bestway, one of the world’s leading inflatable/leisure brands, also saw strong growth in 2020, and Wilton Bradley outlines how it will be moving into its 26th year of working with the brand.

An in-depth Q&A with sales director Ross Bradley details the company’s success over the past few years, and how the challenges of 2020 were overcome, while Meet the Sales Team, Design and Buying features take readers behind the scenes at Wilton Bradley. There’s also information on the company’s impressive UK and HK showrooms.

To read the dedicated Wilton Bradley supplement online, click here.