Brainstorm’s virtual showroom gives visitors an in-depth look at the company’s 2021 launches, including new STEM products for home-learning.

Brainstorm has always heralded the start of each new year by exhibiting at the London Toy Fair, with attendance at the show proving successful for the company, which has moved to progressively bigger and better stands.

This year, with Toy Fair returning in 2022, Brainstorm has invested in its Lancashire showroom so it can display product to its best effect online. The company has also created short explainer videos on several of its key lines from both the existing and new Brainstorm Toys range. These approximately three-minute videos will explain all features of each product as well as details on packaging and POS materials.

“We plan to employ as many useful tools as possible for our trade clients during what would usually be trade fair season,” explained Nick Saunders, sales and marketing director at Brainstorm “These will range from traditional paper catalogues and price lists, posted to our database in early January, to appointment-only video calls from our newly refurbished showroom, which is located at our North East Lancashire offices. We recognise that many customers now prefer to self-serve when it comes to selection, so we are working hard on our website with up-to-date images, descriptions and videos. Video footage will range from high-spec TV adverts to simple product and packaging demos hosted by me; a wide-angle lens was necessary!”

Brainstorm will add to its portfolio in 2021 with more new STEM products as it continues to build its reputation as one of the leading educational toy brands in the UK. The new Night Sky – Solar System, Constellations, Starlight and Moonlight Projector will be available in spring and will allow children to transform their room into an outer-space light show. The Light Up Crystal Lab also launches for spring/summer 2021. Kids can create their own chemistry experiments by learning how to create three different coloured crystals in clear, green and blue. The easy instructions will help children work autonomously and they can display their creations on a pyramid display that features a seven colour-changing LED light that transforms the crystals into a stunning night light.

Opening today (7th January), the virtual showroom can be booked by contacting sales@brainstormltd.co.uk or calling 01200 445113.