60 tonne sand sculpture launches Bob the Builder toy line

Published on: 26th July 2016

To celebrate the launch of the new line, Bob and Scoop have been made into a sand sculpture at BeachEast Queen Elizabeth Olympic Park, London.

Bob-the-Builder-480Marking the start of the school holidays, the sculpture, which stands at over 10 feet tall and reaches 15 feet in length, has been created by professional sand sculptors, Sand in Your Eye. Offering an exciting attraction for families, the sculpture will be on display at BeachEast, the UK’s biggest urban beach, through the busy summer period until 4th September, with an estimated footfall of over 250,000.

Bob costume character appearances will also take place to further drive brand engagement, as well as extensive social media outreach from the Bob the Builder and BeachEast channels, reaching over two million fans and encouraging visitors to post their own pictures with #BobandScoop creating conversation.

The sand sculpture kicks off Mattel’s all-encompassing marketing and PR programme to launch the new line of Bob the Builder toys, with further plans including an integrated TV and cinema advertising campaign continuing to drive awareness and excitement into Q4.


Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand