Trade professionals from all over Italy and abroad can register for their place at the April Toys Milano & Bay-B trade event on Toysmilano.com.

On Sunday 16th April and Monday 17th April 2023, professionals from the world of toys and kids’ products, as well as the stationery, carnival, festive and party markets, will gather at fieramilanocity’s Allianz MiCo for the 6th edition of Toys Milano & Bay-B.

More than 3,000 visitors, from buyers and retailers to commercial agents and opinion leaders, will be on site, ready to create new business relationships and confirm and expand existing ones. Appointments are already being scheduled: the event kicks off with a workshop where the latest data from the toy market and infant sector will be carefully examined and analysed by The NPD Group and GfK, revealing the trends of 2023.

Organised by the Salone Internazionale del Giocattolo, in partnership with Assogiocattoli, Toys Milano & Bay-B is the only B2B event of its kind in Italy. Exponential growth saw the previous edition of the fair host 172 brands from a total of 137 companies and at least 350 trademarks. From 6th March, exhibitors will be able to start telling their story online, in English as well as Italian, thanks to the Storytelling section on Toysmilano.com and Toys Milano Preview. This newly added area is full of previews and exclusives, meaning companies can start proactively engaging all buyers planning on attending the fair earlier than ever before.

One of the highlights of Toys Milano & Bay-B 2023, the Gioco per Sempre Awards ceremony honours companies and products that have distinguished themselves in the past 12 months with their creativity, sensitivity and efficiency. A core element of the densely-packed event programme that Assogiocattoli has been developing for years with the institutional Gioco per Sempre campaign, the awards aspire to spotlight and elevate the thinking behind the concept of all-round play, and aims to support the seasonal adjustment of a market still tied to annual holidays.

Those unable to attend Toys Milano & Bay-B live due to travel or work constraints will be able to enjoy the online Toysmilano.plus. For the fourth year in a row, this digital platform will be active from 8th-19th May with special content, videos and photos, presentations, interviews and insights of all kinds drawn from the live event.