The retailer has been forced to withdraw all stock of the item from its shelves nationwide.
An official statement issued by Hasbro confirms: “Hasbro has been made aware of counterfeit Pie Face product available at B&M Bargains stores in the UK. These products have been withdrawn by B&M Bargains. This withdrawal does not affect the genuine Hasbro Pie face game, which continues to be available nationwide. We advise all consumers with concerns about counterfeit Pie Face games purchased from B&M Bargains to contact B&M Bargains directly.”