The Entertainer is launching an engaging campaign spanning stores and online, highlighting Mattel’s games range as the perfect family entertainment. The new campaign, The Summer Games, taps into the summer of sport consumers are enjoying and encourages the ‘athletes’ in … Continue reading
Toy World spoke to founder and executive chairman, Gary Grant, to find out how it all began, who helped it happen and where The Entertainer is headed next. 2021 marks 40 years since The Entertainer first opened its doors – … Continue reading
The initiative, which will run in all 171 stores nationwide, aims to give toys a new lease of life while reducing the waste going to landfill. The Entertainer is bringing back its Big Toy Rehoming campaign, in partnership with The … Continue reading
The opening hour of each day will be dedicated to the autism friendly initiative, with dimmed light and no music to create a calmer atmosphere. As the hustle and bustle of the High Street returns with stores re-opening after a … Continue reading
Based in Valencia, the store was part of the Poly Group’s store estate and has been refurbished and rebranded to look like a typical The Entertainer store in the UK. Two and a half years ago, The Entertainer acquired Spanish … Continue reading
Toy retailer to give vouchers to 250 superhero youngsters, with one lucky winner also winning a VIP shopping experience. Deserving youngsters, who have been unsung heroes of the pandemic, are being rewarded by The Entertainer, as it appeals for nominations … Continue reading
As The Entertainer stores re-open in England and Wales, dedicated Quiet Hours will aid shoppers seeking a quieter shopping experience. Today, lockdown restrictions for retailers have been lifted, with additional safety measures in place. Whilst many will be keen to … Continue reading
The Play is Never Cancelled campaign is a programme of home friendly, social activities to spark excitement and keep children busy during the pandemic. Amongst all the cancellations and disappointments that have arisen due to lockdown restrictions, there is one … Continue reading
As the trial begins, Toy World caught up with Gary Grant and key members of The Entertainer and Addo Play teams to view the new in-store toy area. This week heralds the rollout of the six month trial which will … Continue reading
Staff at The Entertainer rated six key metrics highly: pay, communication, empowerment, wellbeing, job satisfaction and pride in working for an organisation. A survey published in Retail Week has revealed the happiest workforces of retailers in the UK. The survey … Continue reading
