Quality and colour of packaging overhauled to ensure products stand out at retail.
A.B.Gee of Ripley has recently rebranded and re-launched its wide range of wooden and traditional toys, which now feature refreshed packaging materials and colours to ensure its products are highly visible on shop shelves and displays.
Sales of the wooden and plush range have almost doubled for the company in the last six months (YOY), with new lines including the activity range, which features cubes, bead mazes and stacking toys. The wooden and plush range brings together A.B.Gee’s core values in play, and offers both quality and value for money, when compared like for like with competing brands or product lines.
A particularly popular line has been the multi activity Space Rocket, and new for Q3 is the Unicorn, which A.B. Gee is sure will be popular in the run up to Christmas.