The company’s Christmas show starts today (Monday 2nd July) and runs through to the 27th July.

The A.B.Gee Christmas show coincides with the launch of its 88 page, 80,000 print run Christmas catalogue, which is supplied free of charge to the company’s customer base.

A.B.Gee is one of the few companies to produce a dedicated Christmas catalogue without any company branding, making it ideal for any independent toy retailer or shop.

This year the catalogue is in a new compact B5 format. The size change was driven by customer requirements, and feedback thus far has been positive as the smaller size fits on any counter or POS display.

Designed and produced by A.B.Gee’s in-house marketing team, the catalogue features big brands including Hasbro, Mattel, MGA and Character, with over 500 toys for all ages. Sections include early years, boys, girls, role-play, wooden, craft, plush, puzzles, games, outdoor, remote control and technology.

The catalogue will be available to collect or download from today.