NEWS

A vintage year for Britains Farm and JCB

Published on: 12th September 2013

2013 marks the launch of a replica 1:32 scale model version of the JCB 3C Mark III as part of the Britains Farm portfolio.New-Image-300

Created from all new tooling, the model is the first vintage JCB item to join the company’s expanding Heritage and Collectables range. Britains is JCB’s longest-standing licensee, a partnership stretching back to 1984. A total of over half a million JCB models having been created and sold in the almost 30-year relationship between the two began.

The model and its real counterpart were unveiled on stage to a handful of invited guests at the JCB Visitor Centre in Rochester on the 9th September.

Emilia Lawes, senior sales and marketing manager, Tomy Britains Farm, said: “This one-off design has been developed alongside the team at JCB to reflect the heritage and iconic status of the JCB brand and replicate probably the most iconic machine ever created. A unique opportunity for collectors to own a piece of JCB history, the JCB 3C Mark III will launch in unique packaging to reflect the branding and attention to detail which runs across all Britains Farm models.”

Widely regarded as the most popular JCB machine ever created, the iconic JCB 3C Mark III Backhoe Loader was first introduced in February 1977. Over the next couple of years the machine out-sold all of its competitors combined and still today represents the unique and distinctive JCB design and colourways, taking pride of place in the Story of JCB Visitor Centre at the company’s Headquarters in Rocester, Staffordshire.

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