A4T tees up new Plants vs. Zombies line

Published on: 10th April 2013

Bulldog Licensing has announced that Accessories 4 Technology has signed a deal to use Plants vs. Zombies on a new range of peripherals.zombiescreenshot300

The new deal will see A4T produce tablet and smartphone peripherals, game peripherals, speakers and headphones that all feature the Plants vs. Zombies characters.

This latest agreement follows the reaction from licensees and retailers to consumer demand for PvZ licensed products. Bulldog Licensing is building a comprehensive licensing programme across Europe that includes plush and figures from Jazwares, adult apparel and accessories from Bioworld, and posters from GB Eye.

A host of additional categories are expected to launch this year ranging from apparel, publishing, homewares and collectables.

Rob Corney, managing director of Bulldog, said: “It is the latest in a string of agreements we have recently put together and further evidence of just how much potential this property has. Not only does PvZ have a huge install base, it also has highly engaging characters, unique personality and humour – all the elements that make up a great brand. I’m sure we will be making a lot more announcements very soon.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth