The new deal will see A4T produce tablet and smartphone peripherals, game peripherals, speakers and headphones that all feature the Plants vs. Zombies characters.
This latest agreement follows the reaction from licensees and retailers to consumer demand for PvZ licensed products. Bulldog Licensing is building a comprehensive licensing programme across Europe that includes plush and figures from Jazwares, adult apparel and accessories from Bioworld, and posters from GB Eye.
A host of additional categories are expected to launch this year ranging from apparel, publishing, homewares and collectables.
Rob Corney, managing director of Bulldog, said: “It is the latest in a string of agreements we have recently put together and further evidence of just how much potential this property has. Not only does PvZ have a huge install base, it also has highly engaging characters, unique personality and humour – all the elements that make up a great brand. I’m sure we will be making a lot more announcements very soon.”
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