The company will represent Aardman’s key brands in the UK.
Aardman has announced that Start Licensing has been engaged to represent all of Aardman’s key brands in the UK across a host of product categories, including Shaun the Sheep, Wallace & Gromit, Morph, Timmy Time and Early Man, set for release in 2018.
The licencing agency, headed up by Ian Downes, will take on the management of the existing licensing programme, as well as being tasked with generating new business for the studio.
Rob Goodchild, head of licensing, said: “We work successfully with an agency model around the world and it makes sense for us to take this approach in our home market, where we can draw on Start Licensing’s excellent experience and reputation. We are confident that they are the best partner to help grow the Aardman licensing programme across existing and new business. We will work cooperatively at BLE, and will be happy to take appointments at either Aardman or Start Licensing booths.”
Ian Downes, founder and director of Start Licensing, added: “We are delighted to be working with Aardman. They are commercially proven and offer commercial partners real opportunities to drive commercial success. It’s also a great opportunity to work with the excellent and well respected team at Aardman. This opportunity plays to our strengths and experience well. We look forward to contributing in a positive way to the development of Aardman’s brands in the licensing market.”
The studio will maintain responsibility for master toy, publishing and interactive categories, while all product approvals, payments and contracts will continue to be managed directly by the Aardman team.