LICENSING NEWS

Aardman signs new licensees for Shaun the Sheep

Published on: 25th March 2014

With the fourth series on TV and a movie in production, Aardman has added to its licensing programme for the property across a host of core categories.
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As well as an extension to the current partnership with Rainbow Designs as master toy licensee, which includes a brand new range of movie-related products set to hit the shelves in Spring/Summer 2015, Aardman has agreed Pan-European deals with Giromax for trading cards and collectables and Legler for a range of wooden toys and games.

Walker Books is on board as publishing partner for a new collection of Shaun the Sheep The Movie books, including activity books and a junior novelisation.

Rob Goodchild, head of licensing at Aardman, said: “We are very happy to have such great partners in these important categories. We will be working hard with them to ensure we bring fun, innovative products to market, creating ranges that befit such a marvellous brand.”

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