NEWS

Aardman signs Vivid as master toy partner for Canimals

Published on: 5th September 2012

Aardman Rights has signed Vivid as its master toy licensee across a wide range of plush and collectables in the UK and Eire.

Vivid will be marketing and distributing the existing Voozclub plush lines along with manufacturing new collectable figurines, due to launch onto the market Spring/Summer 2013.

The Canimals co-production is a partnership between Aardman, Voozclub and BRB with a 44-episode series aimed at kids aged 6-10, featuring the adventures of several can-shaped, CGI animals and the mischief they get up to in the real world. The show will be broadcast for the first time in the UK on CITV, which premiered on the 3rd September.

Neil Bandtock, managing director at Vivid, said: “We instantly felt that Canimals had a distinctive and fresh look offering something unique and collectable to fans of the TV series. We are delighted to be teaming up with Aardman again to launch the brand next Spring/Summer 2013.”

Rob Goodchild, head of licensing at Aardman, said: “We’re delighted to continue our relationship with Vivid with this new Canimals deal. Vivid are market leaders in their sector and our previous partnerships have always been excellent. We hope to enjoy further success with this exciting new property.”

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