LICENSING NEWS

Acamar Films’ Bing goes on nationwide tour

Published on: 21st June 2017

Shopping centre and store tour in partnership with The Entertainer and Toys ‘R’ Us.

Acamar Films is bringing Bing and Flop to UK shopping centres and toy stores for an experiential tour later this year, in partnership with The Entertainer and Toys R Us.

The Bing Tour will visit shopping centres where The Entertainer is located and selected Toys R Us stores nationwide, offering pre-schoolers an opportunity to interact with the award-winning show.

Beginning Thursday 3rd August, the tour will travel to 13 locations offering fans the opportunity to meet Bing and Flop while interacting in a themed play area with fun and games. Visitors will also take home a pair of Bing ears and stickers.

The initiative is a key element in Acamar Films’ marketing strategy, which aims to extend the Bing offering beyond the TV screen, bringing the entertainment to wherever kids and families are.

Lee Harris, head of marketing at Acamar Films, commented: “Bing continues to have enduring popularity amongst pre-schoolers both on and off screen, and we can’t wait to welcome thousands of excited Bingsters and their families to join in the fun with us this summer. We’re always looking for new ways to engage and excite our fans, and this is a perfect way to interact with them and their families.”

Katie Gritt, retail marketing and PR manager at The Entertainer added: “We are delighted to welcome the Bing Bunny Tour to a selection of centres, where The Entertainer is located. Bing character events are a huge draw to store and continue to be extremely popular so we are looking forward to adding this interactive element to our customer experience.”

Fans will also be able to share pictures of their day via social media using the hashtag #IMetBing for the chance to win a selection of Bing prizes.

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