Accentuate secures investment on Dragons’ Den

Published on: 20th July 2015

Signalling his commitment to the board game sector, Peter Jones has backed guess-the-accent party game, Accentuate, on BBC Dragons’ Den.

AccentuateViewers on Sunday night saw brother-sister inventors, Graeme and Fiona Fraser-Bell, leave the Den with £45,000 backing.

After rejecting a potential joint investment with new Dragon Touker Suleyman, Peter took a 40% stake in the business, reducing to 25% once the original investment is repaid. He will now nurture the Fraser-Bells as they bring to market global editions of the game, as well as a range of expansion packs. The first of these bolt-ons to the original game – a Film Quotes expansion pack of cards featuring 90 lines from famous movies – hits the shelves of John Lewis and next month.

Graeme Fraser-Bell commented: “I’m not easily fazed but that was by far one of the most frenzied experiences of my life. We entered the Den full of confidence, excited to get the Dragons mimicking accents and seeing for themselves how the cringe-factor can work brilliantly in a party game. Those guys really put us through our paces, they had us laughing one minute and on the cusp of tears the next.”

Peter added: “I gave Graeme and Fiona a tough time in the Den, but I could see from their pitch that they have the passion and drive to make Accentuate a great success. Plus it’s a great party game. Game-play that makes people curl their toes in embarrassment is a decent differentiator, and there’s a lot of potential with the ideas they have in the pipeline and I see valuable synergies with previous investments I have made.”


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