A one-of-a-kind Shero doll has been created by Mattel in the likeness of the activist and fashion icon.
Adwoa Aboah is the founder of Gurls Talk, an online community for young women to discuss issues such as mental health, education, selfcare and relationships. Barbie is honouring Adwoa for her vocal and passionate support of girls, and for using her platform to empower girls today, by creating a one-off Shero Barbie doll in her likeness.
Girl empowerment is at the core of everything the Barbie brand does, and Barbie has been inspiring girls and women since 1959. In her 60th year, Barbie will further establish itself as the ultimate empowerment brand for the next generation by:
• Spotlighting relevant female role models who are breaking boundaries through its largest and most diverse celebration of global role models ever, honouring 20 women across multiple countries and continents ranging from 19 to 85 years old, speaking 14 languages, with unique Shero Dolls.
• Furthering its commitment to closing the ‘Dream Gap’ with the launch of the Barbie Dream Gap Project Fund, dedicating resources to likeminded organisations in support of closing the Dream Gap and levelling the playing field for girls.
“I’m passionate about encouraging girls that they can be anything they want to be, and I’m honoured to be a Barbie Shero” says Adwoa. “I believe by working together we can encourage girls to find their authentic voices and that we can have an impact on the world for the next generation of girls. Through my work with Gurls Talk and partnership with Barbie, I hope we can inspire girls to try to change the world around them, through acts big or small. I want to help close the Dream Gap, so that girls don’t have to question if they are smart or brave, and have no limits placed on their capabilities by society.”
Adwoa’s doll has two looks in order to represent her two worlds, fashion and activism. Her first outfit is based on her look when accepting the British Fashion Council Model of the Year 2017 Award, an accolade in celebration of her huge global impact in modelling and activism. The doll’s casual look is a Gurls Talk t-shirt and leopard print skirt.