Addict A Ball will continue to be supported via TV and consumer marketing following a successful November and December in the UK and Ireland.
The addictive puzzle, which comes in two sizes, has proved a hit with children of all ages, as even adults can join in the competitive fun. Competitors have to travel the ball around the 3D spherical maze, which is made up of numbered stages featuring spirals, flips and slides.
Sales of the two puzzles have been so strong that Brainstorm has now shipped all ordered pre-Christmas stock of Maze one, with more stock arriving in the New Year to meet demand.
Debra Tiffany, marketing manager at Brainstorm, commented: “What we have found brilliant about Addict A Ball is that it’s timeless. Granted sales have gone through the roof pre-Christmas, but due to the great price point and diverse age range it’s proved to be a hit throughout the year. With this success in mind, we will be adding even more marketing support for our loyal retailers throughout 2017.”