Addo Play announces partnership with Black Horse Consulting

Published on: 9th January 2017

The collaboration comes as part of Addo Play’s planned strategic expansion into the USA, Canada and Mexico.

addo480The company will be working closely with Black Horse Consulting over the coming months in order to gain an important foothold in the market.

Internationally Addo Play has seen large expansion over the last year, and now covers some 20 countries, including recently agreed distribution partnerships in France with HellerJoustra and CIFE in Spain. It is expected that many more partnerships will be added over the January previews period in Hong Kong, as the business continues to push forward on the back of the UK retail success and further product line extensions, with expectations for 2017 running high.

“Adrian and his consultancy are well known to many of the team at Addo,” began David Martin, joint managing director at Addo Play. “His extensive market knowledge and contacts together with his product & licensing insight will bring real benefit to Addo in this next phase of the business.”

Addo Play will be celebrating its one-year anniversary since International launch in Hong Kong this January. The company will be exhibiting again from its permanent Hong Kong office and showroom, showcasing over 120 main line and some new products – notably in the craft and role-play sectors of the business.

In the UK in 2016, Addo Play launched 10 new brands (featuring over 70 products) exclusively in The Entertainer stores.

Addo Play can be found at: Room 12, 8th Floor, Tower A, New Mandarin Plaza, 14 Science Museum Road, Kowloon


Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual