Addo Play appoints new international sales director

Published on: 8th November 2021

Stefanie Moore brings a wealth of experience having previously led sales teams at MGA, Moose Toys and Melissa and Doug.

Addo Play has appointed Stefanie Moore as its new international sales director to oversee the international sales team for its two brands, Addo & Early Learning Centre.

The focus will be on developing Addo Play’s strategic partners and further developing the companies brands in the Americas, Europe, Asia and Australia/New Zealand.

Stefanie joins the team at Addo Play with a wealth of knowledge and experience, having worked in the toy and licensing industry for 17 years leading international sales teams at MGA, Moose Toys and most recently Melissa and Doug. In her new role, Stefanie has been tasked with accelerating sales growth and building long-term partnerships with the company’s Addo and Early Learning Centre brands .

Stefanie commented: “I am honoured to join the team at Addo Play and am very much looking forward to playing a key role in driving Addo’s already very impressive commercial success. I thrive on driving outstanding results, taking companies to their next growth phase and motivating and inspiring others by example. An exciting time to join.”

Dave Martin, co-founder and CEO of Addo Play, told Toy World: “We are really delighted to welcome Stefanie to the Addo Play team and to our Operating Board, Stefanie brings a real wealth of knowledge of Toys and International Markets. Over the last six years, we have developed business in over 30 global markets with some incredible partners, I know Stefanie is excited to continue to develop this business as well as helping us seek out lots of exciting new opportunities.”

Stefanie can be contacted on and for more information on Addo Play’s product portfolio, visit


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