Addo Play to launch virtual Toy Fair

Published on: 27th May 2020

The company looks forward to showing visitors what autumn/winter 2020 and
spring/summer 2021 has in store for Addo.

Looking to the future, the team at Addo Play has taken the time to think deeply about the business and how it can continue to increase support for its partners. Due to the current situation, meeting in person is not possible. However, the company still believes that it’s vital to keep everyone informed.

Using the latest 3D interactive video technology, the company will be opening its Addo & ELC showroom virtually next month for a vitual toy fair experience. Virtual visitors will be able to explore as if they were there in person, walking around each showroom and clicking on the hotspots to find out more information.

The company is developing over 80 new toys for the upcoming seasons, taking its total range to 550 SKUs. There are also two new brand introductions to look forward to, as well as significant range extensions to much of Addo’s existing portfolio.

To find out more, please email Caroline Webb ( or
Kerry Rimmer (


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