Adrian Roche announces launch of consulting business

Published on: 3rd January 2017

The toy industry veteran has launched Black Horse Consulting.

adrian48022 years ago, Adrian Roche left the UK for the USA for two years. Prior to leaving, Adrian Roche was marketing director of Kiddicraft Toys and later became managing director of Fisher Price-Kiddicraft following the acquisition. Adrian Roche launched the European Operations for The First Years infant products. It was there that he moved to become VP of marketing at its headquarters in Boston. He worked for The First Years for 14 years before moving back to toys in Montreal, Canada with Mega Brands.

During his nine years with Mega, Adrian Roche ran Product Development for the pre-school and boys business as well as running its licencing business. Following the sale of Mega Brands to Mattel, Adrian Roche went on to launch Alpha/Auldey’s operations in North America, based in Boston.

Alpha’s recent announcement that Alpha is relocating to LA has prompted Adrian Roche to set up his own consulting business, specialising in helping international companies gain access to the North American market.

Roche will be in Hong Kong, Nuremberg and New York and would be delighted to hear from anyone interested in tapping into his expertise. You can contact him directly at


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