NEWS

Air Hogs returns to RC top spot for 2017

Published on: 22nd February 2018

Spin Master has regained its spot as No.1 RC Brand in the UK according to NPD (YTD Dec. 2017).

Recent NPD data has confirmed Air Hogs has seen an uplift of +29% YOY, finishing 2017 with a 9% share of the total UK RC Category.

Air Hogs Thunder Trax was the No. 1 RC item followed by Hyper Drift Drone at No .4, DR1 Micro Race Drone at No. 5 and the DR1 FPV Race Drone at No. 6.

All the new 2017 Air Hogs lines that were TV advertised featured in the top 10 2017 RC items.

The DR1 Micro Race Drone also received a late boost in December, with a strong feature in Philip Schofield’s Christmas TV programme, How to Spend It Well at Christmas, where Philip included the drone as the number one of his Christmas Stocking Top 3. The impact was phenomenal and saw the last remaining stock sell out overnight.

Air Hogs senior brand manager Ranjit Dhutti, commented: “We were aware that we had a phenomenally strong product line up for 2017 but the success has surpassed our expectation. Thunder Trax is without doubt one of the most exciting RC vehicles to be launched for some time, living up to expectation – and then some.”

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