WORLD NEWS

Alex Brands is revived under new ownership

Published on: 30th July 2020

Out There First aims to restart Alex Brands, which it has re-branded as Alex Global Products.

Alex Toys

It was announced this week that US based Alex Brands has been acquired and re-branded as Alex Global Products.

Out There First aims to restart the company, which shut down earlier this year and auctioned off its assets. Alex Global Products will offer brands including Scientific Explorer, Poof and Zoob, in addition to Alex Toys.

“We are very excited to be joining the Out There First family of companies,” commented managing director, Keith Gammon. “For decades, our iconic portfolio of brands has created a fun learning environment for children of all ages. There is a strong cultural fit between our two companies, and we are excited to leverage our world-class talent with the buying power and operational efficiencies of Out There First to drive strong revenue and profitable growth across all SBUs.”

Keith is a toy industry veteran who had been a top sales executive with Alex Toys and has worked for Mattel and Little Tikes, among others.

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