Synonymous with its extensive range of infant and pre-school toys, Alex Global Products will once again be available in the UK via DKB.
“What has really given me confidence in relaunching in the UK is reaching out to retailers in the industry and just mentioning that we now own Alex Global Products,” explained Chris Lohmeyer, MD of DKB Toys & Distribution. “The reaction has been incredibly positive, as customers remember the success of classic lines like the Bath Toys and Giant Art Jar and are excited to be able to get hold of some of these brilliant products again.”
A family brand, known and trusted by parents across the US, Canada and in the UK, Alex Global Products (formerly Alex Brands) returns to the market in 2021 as a key IP belonging to the Everest Wholesale / DKB Toys & Distribution family.
With over 200 SKUs across the Alex range, the company will initially introduce a capsule collection of the top performing 30 SKUs, with a view to expanding the range later in the year and across 2022. The Alex Global Products design teams across Canada, the US and China have expanded the range with new innovation, using extensive competitor intelligence to give the company real insight into what the market needs and wants.
Popular products from the original Alex Global Products Bath Toys range will see a welcome comeback this year, including ABC Stickers in the Tub: 26 colourful over-sized stick-on letters to encourage children to develop word play while in the bath. A variation on the theme is the Beep Beep Stickers in the Tub pack, which allows children aged 2+ to create a stick-on roadway, using the multiple foam pieces with various vehicles to enhance imaginative bath play. The Draw in the Tub set contains six washable bathtub crayons, for watery works of art on bathroom tiles, and a duck-shaped sponge for wiping clean.
“Truthfully, I was not as aware of the breadth of range that Alex has prior to working with the brand and I am so excited to see what Alex Global Products can do in the UK,” added Chris Lohmeyer. “With really competitive margins across the board, the opportunity to request specific toys to be designed and made exclusively for our market with the help of our global contact network, plus FOB opportunities available across the range, means this is one not to be missed.”