All The Cool Stuff helps toy companies with shopping mall marketing

Published on: 23rd June 2015

Dave Tree, owner of independent retailer All The Cool Stuff, is hoping to change experienced based marketing within the toy industry.

thefullforcedavebannerHe is hosting the first of a series of events held at Southampton’s largest shopping mall, WestQuay. The free to attend ComicCon at WestQuay presents an opportunity to engage, promote and act as a recruiting platform for many toy brands, not just once, but three times a year.

Dave commented: “We have yet to substitute a physical experience through online, it cannot be replaced but in an age where people are more likely to update their social media channels first before calling their friends to tell them what is going on you get an effect more powerful than conventional forms of advertising. The real time blogging then stays for all to see, lives and spreads out to an audience beyond any that attended the event itself.

“For the first show in July we have a showcase for US based company Marauder Gun Runners new 1/18th scale Task Force Action Figure range, with further UK product launches for US based Boss Fight Studio and their upcoming Vitruvian HACKS action figure range down the line.

“I invite other toy brands to get in touch and see what we can do for them, there are a whole range of opportunities available and with three events a year planned, this has the potential to become a known fixture to the UK public for releases, updates and information on new or their favorite toy brands.”

For more information, contact Dave on 01425 650 696 or email


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