Allan Rabie joins Diamant Toys/AMAV

Published on: 30th May 2023

Allan Rabie takes up the role of head consultant of International Sales at the company, which counts Glow Pad, Keypsees and Mermaid Treasures among its top brands.

Diamant Toys/AMAV has announced that Allan Rabie will be joining the company as head consultant of International Sales, a strategic move intended to strengthen Diamant’s International team.

An industry specialist with a stellar track record in the toy industry, Allan brings 24 years’ experience to the role. He will act as head consultant to the International Sales division of Diamant Toys/AMAV and will mentor the company’s international sales & marketing team.

Diamant Toys/AMAV, an award-winning company, has been operating in the international market for the past 60 years and today sells to over 40 countries worldwide. The company is known for its high standards, premium quality and innovative products. The Glow Pad, invented by Diamant Toys, has sold over 12m units internationally to date. The launch of collectible lines Keypsees and Mermaid Treasures has also been hugely successful for Diamant Toys, alongside the development of bespoke licensed collections for Paw Patrol, CoComelon, Barbie and Gabby’s Dollhouse.

Commenting on the appointment, Asher Diamant, owner of the company, said: “We’re delighted to have Allan on board in such a crucial role. Allan has huge experience and warm relationships within the toy world and we believe that he will be a tremendous asset in assisting the Diamant Toys/AMAV team moving forward. With strong growth on our leading brands and several new launches planned, 2023 is already proving to be a successful year for Diamant Toys, and having Allan on our advisory team will only heighten that.”

Allan added: “I see the potential in the line: Diamant’s R&D team continues to amaze me, with its innovative mind continually rolling out exciting activities year in, year out. I am excited and I can’t wait to roll my sleeves up and get involved.”

Allan will join the team at Distoy in London, which commences today and runs until 2nd June at St James’ Court and St Ermin’s Hotel.


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