AllinFun appoints Bauer to distribute H2Oh’mazing brand

Published on: 9th August 2023

Bauer will lead distribution of magic reveal art and craft brand H2Oh’mazing throughout Germany and Austria.

AllinFun has announced an additional partnership with renowned toy distributor Bauer GmbH & Co.KG. In addition to distributing its I-Lulu’s Illusions at Play lenticular effect plush, Bauer has also been appointed as the exclusive distributor for the groundbreaking H2Oh’mazing art and craft product line in Germany and Austria. Commencing in 2024, this collaboration marks a significant milestone for both companies.

H2Oh’mazing, the brainchild of AllinFun, represents a revolution in the art and craft category. This unique product features an enthralling magic reveal paint with water technology, presented in an engaging 3D kit form. Unlike many conventional art kits, H2Oh’mazing utilizes eco-friendly materials, incorporating FSC-certified wood and paper, making it a sustainable and responsible choice for creative young minds.

Scott Anderson, head of Sales at AllinFun, commented: “We are thrilled to further our partnership with Bauer, as we share many of the same values, including a steadfast commitment to innovation and forward-thinking. The team’s expertise and extensive distribution network in Germany and Austria makes it an ideal ally to bring H2Oh’mazing to even more children.”

Bauer is no stranger to the toy distribution landscape, having commenced trading in 1961. “Bauer as a toy manufacturer and distributor has established a robust business, marked by strong partnerships with reputable manufacturers with a wide network of retailers across both Germany and Austria,” said owner, Pia Bauer. “With an unwavering commitment to quality, innovation, and customer satisfaction, the business is experiencing steady growth, cementing its position as a leading player in the industry.”

H2Oh’mazing is the latest brand to expand the company’s growth. “The H2Oh’mazing product line aligns perfectly with our mission of offering the best and most innovative toys to our customers,” added Pia. “We are confident that the imaginative potential of H2Oh’mazing will captivate children and inspire creativity.”

For more information about H2Oh’mazing, contact Andrew Bedford at AllinFun at


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