The campaign will run throughout May and June and will see children enjoying their Almost Naked Animals playing an online branded game where they can earn Swapit Points.
Banner advertising will encourage users to visit the Almost Naked Animals area where they can take part in a quirky challenge called the “Duck Race”.
The Swapit activity will accompany other Almost Naked Animals coverage in the boys print press over the summer.
Francesca Lisle of Lisle International commented: “The Swapit website is perfect to host an Almost Naked Animals game and provides fans of the show a chance to earn Swapit points whilst playing a game of their favourite character. It is a great compliment to the incredibly successful TV series, allowing fans to further engage with the show.”
The characters from Almost Naked Animals will be making more appearances off screen later this year with a new range of toys set for release at the end of 2012.