Alpha Animation & Toys announces UK distributor

Published on: 27th July 2017

Kayes of Cardiff named exclusive UK distributor of Super Wings for the independent market.

Alpha Animation & Toys has announced the appointment of Kayes of Cardiff as the exclusive distributor of Super Wings to the independent market in the UK. Kayes of Cardiff will also support Alpha’s growing portfolio of brands moving forward.

Kayes offers a large selection of branded and character merchandise and pocket money toys, via its distribution network to the independent trade. The distributor works exclusively with leading brands, together with its premier partnerships, to form the comprehensive portfolio distributed by the company.

Phillip Kaye, MD at Kayes of Cardiff, commented: “We are very excited by the opportunity to work with Alpha Animation & Toys in distributing its Super Wings range to the independent sector. We feel sure that the comprehensive product selection and variety of characters will appeal to toy shops of all sizes as has been indicated in the initial interest shown.”

Mark Hyndman, country general manager – UK & Ireland at Alpha Animation & Toys, added: “Kayes is rightly proud of the business it has developed over the past 20 years, and being a key supplier to Toymaster and AIS is the perfect distribution partner for us.”


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