LICENSING NEWS

Alpha Animation & Toys announces UK licensing agent

Published on: 8th September 2017

Rockpool Licensing will be representing Alpha’s key pre-school property, Super Wings, across all categories.

Super Wings is a popular, action packed, pre-school property, which launched in the UK in February 2017 on Cartoonito. The series revolves around Jett, a jet plane, who travels round the world experiencing different cultures while delivering packages to children. The storyline encourages children to learn about friendship, develop problem solving skills and introduces them to different parts of the world.

Following success of the property in the US and Europe, Rockpool is poised to help the licensing program take off in the UK.

Vickie O’Malley, managing director at Rockpool Licensing, commented: “I’m thrilled to be working with the Alpha team. As my Godson Rufus can attest, Super Wings is a fabulous show, filled with great characters and exciting worldwide adventures, not to mention a rockin’ theme tune. The potential for consumer products is clear and Rockpool is proud to begin a partnership for the future with the powerhouse that is Alpha Group.”

Mark Hyndman, country general manager –UK & Ireland at Alpha Animation & Toys, commented: “Anticipation and enquiries for the UK launch of cross category Super Wings products is already exceptionally high. We are extremely pleased to be partnering with Vickie and confident that Rockpool’s experience in developing brands and products, combined with its excellent licensee network and retail connections will enable us to deliver a program of high quality products to Super Wings fans and their parents across the UK.”

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