Alpha Group UK welcomes Julie Ball to its team

Published on: 10th December 2019

Alpha Animation Group welcomes Julie Ball to its team as marketing consultant at a time of growth for the global animation and entertainment group.

Having spent 20 years’ in the toy industry, Julie has a wealth of experience gained at  some of the major players including a 15 year tenure at Mattel where she held a variety of senior positions across marketing and consumer products. She has also conducted consultant roles at Hasbro and Spin Master and more recently held the position of head of marketing for IMC Toys.

Julie joins Alpha Group’s UK head office as the team readies for the important Q1 trade shows and its major new master toy launches in 2020.

Patrick Potgiesser, general manager, N.E. Europe, Australia and New Zealand said: “It’s fantastic to welcome Julie to our marketing team. Her appointment as consultant comes at a key time as we build for further growth in 2020. With her extensive industry knowledge and marketing expertise, she will be a perfect fit as we expand our brand portfolio with new master toy signings.”

Julie Ball, director of Ignite Consulting added: “I am thrilled to join the Alpha group at this exciting time and have the opportunity to drive impactful initiatives across its broad product portfolio.”

The group has a broad portfolio lined up for 2020 including Alpha’s own pre-school property, Super Wings, which airs on Cartoonito and Tiny Pop. The iconic Spongebob Squarepants range expands in readiness for the movie launch in May. Alpha also has new master toy properties launching in 2020/21, including global gaming sensation Subway Surfers, and pre-school animation brand Chuggington.



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