Alpha Group UK’s summer campaign coincided with the run-up to the launch of Super Wings Super-Charge new series four on Tiny Pop.
With families kept from going abroad as they might normally do this summer, Alpha Group UK helped fill the void with its Super-Charge Your Summer Campaign across its Super Wings Facebook and Instagram social media platforms. Organically reaching over 80,000 families, with a variety of interactive activities, the campaign offered little ones a collection of activities to Super-Charge their Summer in the run-up to the launch of Super Wings Super-Charge new series four on Tiny Pop.
Working in unison with a collection of family bloggers, the campaign offered some light relief for those who had seen their original holiday plans impacted by coronavirus restrictions. Inspired by the hit pre-school show, activities included going on an adventure, paper airplane races, learning to say hello in different languages and a full variety of hands-on activities, as part of a drive to encourage families to keep active and create new adventures.
Throughout the campaign, parents shared their images of their Super-Charged Summers for a chance to win a collection of Super Wings toys and a £100 gift voucher from retail partner, Smyths Toys.
The campaign also complemented the brand’s involvement with the Department of Education’s Hungry Little Minds initiative. Signature Publishing’s Super Wings magazine is actively encouraging children and parents to play together and engage in the different activities, reflecting a continued commitment from Alpha Group UK to unite families through learning and play.
Kerry Tarrant, marketing manager at Alpha Group UK, commented: “With lockdown uncertainty thrust upon families, Super-Charge Your Summer was our way of giving back to families and offering them a great way to play together, explore, and learn with free brand assets, games and competitions, prior to schools returning in September. To see over 80,000 families engage and get involved, was fantastic and a huge testament to the strength of the brand as we launch Season 4 on Tiny Pop and Cartoonito.”
The Super Wings Super-Charge posts are available to view on the Super Wings UK Facebook and Instagram channels with a collection of downloadable free activities in partnership with Signature Publishing available to download from the Alpha Group UK website.