Alpha signed as master toy partner for Super Builders

Published on: 8th June 2018

Benlai Pictures Studios and Alpha have signed a global master toy agreement for the animated pre-school series.

China-based producer Benlai Pictures Studios has inked a worldwide master toy agreement with leading Chinese toy manufacturer, Alpha, for the upcoming animated pre-school series Super Builders. Alpha will also be co-investing and producing the show, aiming to build another strong IP after the success of its previous animated series Super Wings.

The first toys will arrive at retail in autumn 2019 to coincide with the TV launch.

The 52 x 11 minute CGI series has been developed in partnership with French creative studio Something Big by Dan Berlinka (BAFTA & Writer’s Guild Award winner) and Sean Carson, with scripts being supervised by Jymn Magon (Tumble Leaf). Super Builders will debut in autumn 2019 with global presales kicking off at MIPCOM 2018 through appointed global sales agency, Planet Nemo.

Led by the intrepid Digga, the Super Builders are a ‘trucking tour de force’, each with their own skills and personalities. The construction truck team also includes Artie, the loyal lieutenant cement mixer, Tippi the dumper truck, Beady the rookie bulldozer, bickering brothers Max and Trax Crane, and Screwy, the inventive mini-robot.

The Super Builders can change their tools as needed to perform different building tasks, creating new towns and friendships during their construction adventures while learning lessons about problem-solving and teamwork.


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