Amazon allowing toys to go on sale before asking for proof of safety compliance

Published on: 13th September 2019

Emails reveal potential loophole in Amazon’s product safety procedures.

Amazon has always maintained that toy sellers have to be safety compliant if they want to sell on its marketplace. However, according to a report by CNBC, it is alleged that some sellers are not asked to submit safety documents until weeks after they start selling.

Amazon apparently contacted a group of new toy sellers in recent weeks, asking them to submit the “required safety documentation” for toys that were already available for sale, according to an email seen by CNBC. The email stated: “We are contacting you because we show that you may be selling items in the Toys category. As part of our ongoing efforts to provide the best possible customer experience, we are confirming that your product meets the current mandatory safety standard.” Amazon said the submissions had to be made no later than 9th September – approximately two weeks after those products first appeared on the site. The sellers who spoke to CNBC confirmed they were not asked to submit the safety documents prior to listing on the site.

Amazon’s spokesperson told CNBC that the company requests safety documentation “very shortly” after a product is listed by a third-party seller. The recent requests for documentation are part of Amazon’s “long-standing Product Safety activities” and are “not a new programme or in reaction to the recent Wall Street Journal article,” the spokesperson claimed.


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