Amazon Prime Day to run for 48 hours in 2019

Published on: 25th June 2019

Prime Day will include Amazon’s third-party marketplace, which has come under fire from the BTHA for allowing the sale of unsafe and counterfeit toys.

As reported by Retail Week, Amazon’s annual Prime Day deals extravaganza will be extended this year to run over a 48-hour period for the first time. This year’s Prime Day will be on 15th and 16th July. The online retailer has already begun to reveal special offers and promises “epic deals across TVs, smart home, kitchen, grocery, toys, fashion, furniture, everyday essentials and more”.

Globally, Amazon will offer members of its Prime subscription service more than a million deals, and there will be limited offers for the first time. This year Amazon is also introducing ‘lightning deals’ offered in limited quantities, encouraging shoppers to check frequently to see what is on offer.

The 48-hour Prime Day promotion, which typically prompts other retailers to launch their own promotions in response, comes amid tough trading conditions which have already led to widespread disounting.

Amazon, along with e-retailers eBay and AliExpress, has also come under fire recently from the BTHA. The association, which launched its Don’t Toy With Children’s Safety campaign last week, tested 100 toys bought from third-party Amazon sellers and found that 18% were unsafe, while 46% failed to comply with Toy Safety Directive requirements. The BTHA is calling upon the UK Government to do more to address the issue.

Prime Day will run this year in the UK, US, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and the United Arab Emirates.


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