NEWS

Amazon reveals how Britons spend Christmas Day shopping online

Published on: 22nd December 2015

The online retailer has revealed an hour-by-hour breakdown of how the UK shops online on 25th December.

amazonxmas480The retailer has announced that it expects this year to be the busiest Christmas Day in its 21-year history.

Last year, 8:52pm was the busiest minute of the shopping day, with people hitting the early Boxing Day sales while relaxing after dinner.

Last minute sales of gift-cards generally peak at about 10am. Later in the day, sales of e-books, mp3s, apps and TV downloads climb sharply at about midday. Last year more downloads were sold at 12:13pm than at any other time.

Sales dip at 3pm as the Queen’s televised Christmas speech is broadcast, before DVD sales linked to festive TV shows increase at about 7pm. The biggest sales peak is expected to take place at about 9pm on Christmas Eve, as shoppers grab early Boxing Day deals.

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening