NEWS

Amazon reveals its Top 10 Toys for Christmas

Published on: 21st October 2022

Amazon UK has unveiled the toys that it predicts will top Christmas wishlists at Amazon’s Joy of Toys tent, at Bernie Spain Gardens in London. 

Ocean predators, airborne avocados and dentist kits are among the picks to make Amazon UK’s list of Top 10 Toys for Christmas 2022, made up of predictions by Amazon experts.

This year’s top 10 list captures the latest in toy trends including pretend play, top franchises like Star Wars, tech-led educational toys, and toys under £20 that offer both great value and fun. Customers can learn more and shop Amazon’s must-have list at
amazon.co.uk/toptentoys2022 or play with the toys in-person at a circus-style event.

This year, hundreds of toys from Amazon’s Top 10 Toys list will also be donated and delivered by Amazon UK and long-time partner Barnardo’s to vulnerable children across the UK, to help spread a little joy this Christmas.

Barnardo’s CEO Lynn Perry MBE said: “We work with some of the UK’s most vulnerable children. Every day, Barnardo’s workers are supporting children, young people and families having to choose between eating or paying the bills. For many children, Christmas can be a time of feeling cold, hungry and left out and it’s through working with partners like Amazon that we can continue to support families who are struggling, maybe now more than ever. Through Amazon’s welcome donation, our services will be able to distribute this year’s most popular toys to some of the most disadvantaged children this Christmas.”

This year’s Top Ten Toys list from Amazon was created by toy experts and based on the latest trends and fan favourites. In addition to the Top 10 Toy list, Amazon will have tens of thousands of toys available for under £20, saying it believes Christmas should be affordable and fun.

“At Amazon, our team truly lives for the joy that toys bring to children, whether that’s delivered by the adorable Squishmallow Tally The Grey Cat plushie or through family fun in the form of Pictionary Air Star Wars,” said Matthew Redfearn, Toys Category
leader at Amazon UK. “In a year where less is more for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20. We want everyone to have the chance to experience the happiness that playtime brings, so hundreds of this year’s top 10 toys will also be donated and delivered by Amazon UK and Barnardo’s to vulnerable children across the UK.”

In the run up to Christmas, Amazon is also undertaking a wider toys charity initiative, where €270k in total (split between financial and product donations) will be donated to charities including a Dear Santa campaign in the UK, Cékedubonheur in France and Red Cross in Germany, Italy and Spain.

The Amazon Top 10 Toys list 2022 is as follows (in price order low-high):

  • Squishmallows Tally the Grey Cat – Jazwares
  • Pictionary Air Star Wars Family Drawing Game – Mattel
  • MathLink Cubes Numberblocks  – Learning Resources
  • Crayola Colour ‘n’ Style Mermaid Friends: Hair Braiding Salon Playset  – Vivid Goliath
  • Throw Throw Avocado – Exploding Kittens
  • City Life Recycling Truck – Playmobil
  • Super Smile Dentist Kit – Melissa & Doug
  • Jurassic World Ocean Protector Mososaurus Dinosaur Action Figure – Mattel
  • Little Genius Starter Kit – Osmo
  • Lego Friends Horse Show Trailer – Lego

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