LICENSING NEWS

Amazon VP to deliver keynote at Licensing Expo 2018

Published on: 11th April 2018

Nicholas Denissen, vice president, Amazon, will discuss the evolving retail landscape and customer expectations.

Licensing Expo has announced that Nicholas Denissen, vice president, Amazon, will lead the opening keynote at Licensing Expo 2018. Nicholas will take the stage on Tuesday 22nd May, from 8am – 9am PT with other industry leaders in a panel session titled Great Expectations: Pace, Selection, Convenience and the Customer. The panel discussion will center on how brands can grow their business online and what Merch by Amazon is doing to enable them.

Jessica Blue, senior vice president, Global Licensing Group, UBM, commented: “We are thrilled to have Amazon take the Licensing Expo stage and provide our attendees with information on the rapidly changing commerce and customer landscapes. Personalisation and speed to market are two significant trends impacting our industry. Attendees will hear how Amazon is enabling brands to address these game-changing consumer trends.”

Merch by Amazon is a print-on-demand service that allows licensors, licensees and content creators to create, promote and sell branded merchandise with no inventory risk and/or up-front costs. As vice president at Amazon, Nicholas plays a critical role in how the e-commerce retailer helps small and medium-sized businesses reach more customers online.

Steven Ekstract, brand director, Global Licensing Group, UBM, added: “Licensing can decrease time-to-market for licensees and licensors where collaboration is key. As Licensing Expo brings together the most influential brand owners, manufacturers and retailers, it’s the perfect platform to discuss how Amazon is helping brands meet the needs of their customers.”

Licensing Expo takes place 22nd–24th May 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada. For more information and to register as media, please click here.

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