LICENSING NEWS

Amscan gains Peppa Pig licence for partyware

Published on: 7th August 2019

The announcement comes as 2019 marks Peppa Pig’s 15th Anniversary.

Amscan International has confirmed that party goods will be joining its portfolio alongside its existing range of Peppa and George dress up and balloons.

Available to pre-order now, Amscan’s initial new range will be ready to ship from August. The colourful line-up of Peppa Pig themed party goods incorporates best-selling items such as plates, cups, napkins, table covers, decorations, party bags and favours.

This new party range complements Amscan’s existing range of Peppa Pig foil and latex balloons, which continues to be a best-selling licensed franchise for the manufacturer year on year. A broad offering of balloon formats is already available, including Air-filled Mini Balloons, SuperShapes, Balloon Bouquets and an AirWalker (measuring 1.2 m).

Amscan’s new Peppa Pig and George costumes are also available to order now for Q4 2019 delivery, featuring three different styles; Peppa’s everyday dress (complete with bear accessory), a Peppa party dress and a George cape.

Mel Beer, licensing director EMEA for Amscan, commented: “We are thrilled that eOne has supported us in our ambition to offer Amscan’s customers a ‘one stop party’ opportunity for Peppa Pig, across party goods, balloons and costumes. Balloon sales for this truly evergreen property continue to grow year on year, and, with the recent addition of costumes and now party goods, our full range offering provides everything a Peppa Pig fan could possibly need to celebrate with their favourite character in style.”

RECENT ARTICLES

Friday Blog

On with the show…it’s the Friday Blog!

Panini launches FIFA World Cup Qatar 2022 collection

Schleich returns to Royal Dublin Horse Show with Teddy the Shetland Pony

John Adams bolsters team with new sales agent

Wizards of the Coast reveals new lineup

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members