Leeds branding agency, Analogue, has created the packaging for Nickelodeon’s Ninja Turtles sub-brand.

Analogue has created the brand identity and packaging for a new line of toys named Half-Shell Heroes – an extension of the network’s Teenage Mutant Ninja Turtles brand.

The launch of the new Half-Shell Hero toys will coincide with Nickelodeon’s new Teenage Mutant Ninja Turtles film hitting cinemas across the USA on 8th August, followed by its UK release on 17 October this year.

The agency, founded in 2005 by creative director Barry Darnell, has worked alongside Nickelodeon’s New York office and global toy distributor, Playmates, to bring the new adaptation of the Teenage Mutant Ninja Turtles to life.

Following the successful completion of other global packaging design projects for Nickelodeon Europe, Analogue was appointed by the creative division of the company’s New York office to oversee the creation of the packaging for Half-Shell Heroes, which debuted at the New York Toy Fair in February this year.

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