Andersen Press launches new Elmer branding

Published on: 6th May 2015

Andersen Press is launching refreshed branding for the Elmer range this year and has been working in collaboration with Together Design, the company behind the branding for The Gruffalo and The Snowman.

BAND_CVRThe new branding will be unveiled with the release of a brand new pre-school novelty range of products.

Elmer’s Parade was released in March as one of the official titles for World Book Day. It spent four weeks in the top three of the Official UK Chart this spring (across all adult and children’s titles). Ahead of the exposure of World Book Day, sales for the Elmer range were already on the rise, with the largest UK retailer of Elmer merchandise and books seeing sales jump by 60% in 2014.

The new pre-school novelty series kicks off this year with the first ever board book edition of the original Elmer story and Elmer’s Band, a press-button sound book. 2016 will mark the publication of Elmer’s Touch and Feel World and Elmer’s Bedtime, a puppet book. This pre-school series aims to complement the best-selling Elmer products, which include wooden toys and a cuddly Elmer.

Elmer’s Photo Patchwork is a new activity-based app created by Andersen Press in partnership with Touchpress. The app is available now from the App Store for iPad and iPhone.

For more information, contact Andersen Press on 020 7840 8701 or visit


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