LICENSING NEWS

Angela Ballerina dances into theatres

Published on: 6th July 2012

HIT Entertainment, has partnered with Nick Brooke and BOS Productions to produce Angelina Ballerina: The Mousical, the first ever live musical stage show for the brand in the UK.

The tour launches this week and over the coming months will visit 24 theatres nationwide.

Based on the award-winning children’s book series by author Katharine Holabird and illustrator Helen Craig, Angelina Ballerina: The Mousical will see the world-famous mouseling perform live on stage in an all-singing, all-dancing musical show, transporting audiences to Chipping Cheddar as Angelina and friends discover that Camembert Academy has won the opportunity to appear in their favourite television programme ‘Dancing with Mice!’.

The stage show will receive extensive marketing and PR support, including a unique initiative whereby local dance schools from each touring region will be invited to enter the ‘Mousical Draw’ to win the chance to take part in the live show.

The launch of ‘Angelina Ballerina: The Mousical’ in the UK follows on from the successful, critically acclaimed US musical stage show, which launched in New York City in Autumn 2010 and continues its run to this day.

David King, group director of live events at HIT Entertainment, said: “Following Angelina’s success on Broadway, we are really pleased to partner with Nick Brooke and Oliver Royds from BOS Productions Ltd to bring this hugely popular brand to life through its first ever UK musical stage show. They have developed a high quality, engaging and hugely enjoyable musical that offers fans an exciting and invigorating way to learn new things about Angelina.”

Nick Brooke, of Nick Brooke, said: “Oliver and I are delighted to have been granted the license to produce Angelina Ballerina The Mousical. It promises to be a truly theatrical event to be enjoyed by both children and adults nationwide.”

Angelina Ballerina currently airs on Five Milkshake and Nick Jr in the UK.

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