With 30 new levels created entirely by fans, Play the Next Level is the result of a social media competition hosted by Rovio and its partners. This was one of the world’s largest user generated events with thousands of entries.
Mikael Hed, CEO of Rovio, said: “When we saw the first concept image for Angry Birds back in December 2009, there was a strong feeling that this was an idea that would take flight – but we couldn’t have dreamt of its scale. In the past five years Angry Birds has grown into one of the most recognized brands in the world, and Rovio has grown into a global entertainment company producing games, books, animations, theme parks and many other products including a feature film due out in July of 2016.”
In its native Finland, Rovio is hosting a party for over 2000 local children and gifting every baby born on December 11 with a special edition baby Flock outfit. Rovio is also hosting a Finnish hockey league match between Espoo Blues and Porin Ässät to mark the occasion.