LICENSING NEWS

Angry Birds to make Macy’s Thanksgiving Day parade debut

Published on: 17th June 2015

Rovio Entertainment has signed a three year deal confirming its involvement in the event until 2017.

angrybirds-wordpressAn Angry Birds balloon will appear in New York City as part of this year’s parade and a yet to be revealed character from the first-ever Angry Birds movie will debut at the event which takes place on 26th November 2015. Over 3.5 million spectators line the streets of Manhattan for the Parade and a further 57 million viewers tune into the live telecast.

Gaetano Mastropasqua, president of Americas, Rovio Entertainment, said: “We’re delighted to confirm our participation in the Macy’s Thanksgiving Day Parade. The partnership kick-starts the promotional campaign for the highly anticipated Angry Birds movie and underpins our long-term commitment to Angry Birds, a world leading entertainment franchise with gaming at its heart.”

The Angry Birds movie is set for worldwide release on 20th May 2016.

RECENT ARTICLES

Vivid Goliath unveils world first with Recyclings collectibles

Early Christmas shopping results in retail sales rise

Exclusive – Toy World congratulates Britains on 100 Years

Mattel supports local Christmas present appeal

Panini launch event to kick off Premier League 2022 Sticker Collection

BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone