Rovio Entertainment has signed a three year deal confirming its involvement in the event until 2017.
An Angry Birds balloon will appear in New York City as part of this year’s parade and a yet to be revealed character from the first-ever Angry Birds movie will debut at the event which takes place on 26th November 2015. Over 3.5 million spectators line the streets of Manhattan for the Parade and a further 57 million viewers tune into the live telecast.
Gaetano Mastropasqua, president of Americas, Rovio Entertainment, said: “We’re delighted to confirm our participation in the Macy’s Thanksgiving Day Parade. The partnership kick-starts the promotional campaign for the highly anticipated Angry Birds movie and underpins our long-term commitment to Angry Birds, a world leading entertainment franchise with gaming at its heart.”
The Angry Birds movie is set for worldwide release on 20th May 2016.