Vivid has announced its recent partnership with DJ Murphy Publishers to produce a dedicated AniMagic magazine, in conjunction with Vivid’s special feature plush brand and new sub-brand AniMagic Rescue Hospital.
The first issue will go on sale in Spring next year and will feature activities, stories and competitions around the AniMagic brand. Aimed primarily at girls aged 4-8, this monthly magazine will target all key retail groups as well as independent retailers.
Kerry Paternoster, Vivid’s senior brand manager, said: “The AniMagic magazine is hugely exciting for the brand and will form an important part of our marketing strategy for 2014 and beyond. The sampling opportunity with the magazine is a perfect platform for the launch of AniMagic Rescue Hospital and really getting the brand into the hands of our target consumer.”
Zoe Cannon, DJ Murphy’s Publisher , added: “We are delighted to be associated with this high-profile brand. AniMagic Magazine slots very neatly into our publishing portfolio, which includes Pony magazine for pre-teen girls and The Trash Pack magazine targeted at primary boys. I have no doubt that this exciting new title will receive an enthusiastic welcome from all the main magazine retailers.”
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