LICENSING NEWS

Animal Jam soars following BLE launch

Published on: 24th November 2016

Rockpool has announced a new wave of UK partners for WildWorks’ global online playground.

Animal-Jam-480Ravensburger has come on board for games and puzzles; Winning Moves for Top Trumps and Hasbro board game brand extensions; Whitehouse Leisure for amusement plush and gift; GB Eye for posters; BC International for its Toys R Us apparel concessions; and Centum Books has been announced as Animal Jam’s International publishing partner. They join existing partners Cooneen and Misirli, Dreamtex, Gemma International IG Design Group and Posh Paws.

“BLE was a tremendous success for Animal Jam, and we’re so thrilled to be able to announce these wonderful new partners. The enthusiasm everyone has shown for this special property is so rewarding,” said Vickie O’Malley, MD of Rockpool Licensing.

The buzz surrounding Animal Jam continues apace following Jazwares’ successful US and UK toy launches, and effective exhibitions at Vegas Licensing Expo and BLE. The toy and licensing industries have responded enthusiastically to Animal Jam’s 60 million worldwide registered users, average 70-minute daily engagement time and the capability to add value to any consumer product or promotion with in-game content.

“Our partners are developing some fantastic product for Spring/Summer 2017 launches. There are more exciting announcements to come in the next few weeks and we’re working with retailers and licensees alike in bringing the Consumer Products programme to Jammers across the UK,” Vickie added.

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