Another sales slide for Sainsbury’s

Published on: 17th March 2015

Sainsbury’s has reported a drop in like-for-like sales for a fifth consecutive quarter and says the market will “remain challenging for the foreseeable future”.

Sainsbury's-wordpressSales at stores open at least a year fell 1.9% excluding fuel in the 10 weeks to 14th March. Total sales fell 0.3% as food deflation and price cuts affected trading.

The supermarket chain said early this year that it would cut the prices of 1,000 of its most popular products as part of a £150m programme. Prices have now been reduced on more than 1,100 items, resulting in an average sales increase of 3% on these products.

Sainsbury’s says the outlook remains “challenging” but its general merchandise and clothing business are performing strongly, with sales up more than 6% on last year. Its convenience store sales are also strong with sales up 14%.

The supermarket has made a commitment to price match Tesco but competition is fierce from the likes of Aldi and Lidl as well as online shopping.


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