Application period for Nuremberg Toy Awards 2016 now open

Published on: 16th September 2015

All Nuremberg Toy Fair exhibitors can now register their products and apply for the awards for free.

toyaward201648075,000 novelties are presented at Nuremberg every year, but the coveted Toy Award is awarded from four age group specific categories, including:

Baby & Infant (0-2 years)
Pre-school (3-5 years)
School kids (6-10 years)
Teenager & Family (from 11 years)

The 67th Spielwarenmesse will take place from the 27th January 2016 – 1st February 2016.

An 11 person expert panel consisting of market researchers, trade representatives and educators will rate the registered products using a range of criteria including game enjoyment, novelty, safety, finishing and quality, clarity of the product concept as well as their potential commercial success.

Three products per category will be nominated, with the 12 nominees introduced to the public during the main press conference on 21st January 2016.

The award ceremony will take place during the launch party on the 26th January 2016.

At the start of the current application period, a new condition will apply. Participating products must come onto the market within one year, up to the 1st September 2016. More information can be found at



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