The new items place Aqua Dragons in the Jurassic Age and trade upon the dinosaur hype that will be filling our screens throughout 2014. Items such as the Jurassic Time Travel egg-scavation will be in stock in time for Easter and will be supported with TV.
Nick Saunders, sales and marketing director at Brainstorm, commented: “Aqua Dragons has, by far, outstripped our expectations, but we are pleased that we made an early commitment with regards to TV. We can tell that kids really get the product and we can see the affect in our sales.”
Brainstorm is now looking to increase its distribution in 2014 and has promised to turn up the TV dial in line with its selections. Nick added: “We already have orders for the new items and we have some of our own Brainstorm Toy developments that will be TV advertised.”
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