NEWS

Aquabeads keeps creative with Smyths

Published on: 24th October 2017

Epoch’s Aquabeads is running an in-store campaign across 40 Smyths stores in the UK and ROI.

The Creative Keepers demo days took place in 39 stores over the 21st-23rd October, which saw a high attendance that translated into sales. The campaign has a final event at Smyths Boucher Road on Saturday 28th October.

Designed to introduce consumers to Aquabeads, the Creators Keepers days allowed children to make their own creation which they could then take home. With the chance to use a ready-made template or their own imagination to create fun designs, the children sprayed their creations with water and left them to set.

In order to drive footfall to the retailer, the free demo days were scheduled to run from 10:30am – 4:30pm during the first weekend and Monday of October half-term.

The demo days form part of a larger marketing strategy which includes pre-Christmas TV advertising, PR, and heightened social media activity implemented to raise awareness of the brand before the key Christmas selling period.

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